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6 Reasons Women Are Turning Their Apple Watch Into Jewelry in 2026

By the My Pretty Strap teamUpdated Oct 20263 min read
4.6/5 from 12,000+ reviews

Summary: Same Apple Watch, new strap. It takes seconds to swap, it goes with the jewelry you already wear, and people genuinely stop you to ask where you got it.

Same watch, new strap and cover

1. It stops looking like a gadget.

The sport band your Apple Watch came with was made for the gym. Swap it for metal links and a cover that snaps over the case, and the same watch reads as a bracelet. It sits next to your rings instead of fighting them.

"I love the up scale look to this watch band. It now matches my wedding rings, that's huge to me."

Mary Lou B. · Verified buyer · Honeycomb Stainless Steel Strap
Mermaid Stainless Steel Strap$79.99 $54.99
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Glam Leather with a matching cover

2. People actually ask where you got it.

It's the line our customers repeat the most in their reviews. Not "nice watch." It's "wait, where did you get that?" From coworkers, from strangers in line, even from husbands who never notice anything.

"Absolutely gorgeous and have received multiple compliments, most recently standing in line at coffee shop in airport and 3 different people asked where I got it from."

Beckie V. · Verified buyer · Honeycomb Stainless Steel Strap
Glam Leather Strap$74.99 $49.99
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Real speed, no edits

3. Changing it takes about 10 seconds.

Press the small button on the back of the watch, slide the old band out, slide the new one in until it clicks. No tools, no jeweler, nothing to set up on your phone. It's still your watch. It just finally looks like it.

Key to My Luck strap with a gold watch cover and a bangle
Customer photo

4. It fits small wrists, and you can size it yourself.

The size you order depends on your watch, not your wrist, and there are only two. Then you take out links at home. The tool is in the box, with a card that has a QR code to the video for your strap.

"I have a very small wrist so this kind of band truly helps me adjust the band to fit. And finally it's classy."

Elita G. · Verified buyer · Key to My Luck Strap
Key to My Luck Strap$79.99 $54.99
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Customer photo of a Honeycomb strapCustomer photo of a Glam Leather strapCustomer photo with banglesCustomer photo of a Honeycomb strap
Photos sent in by customers with their reviews.

5. It looks the same in person.

Buying jewelry from an ad is a leap, and plenty of our customers say they almost didn't. These are their own wrists, in their own homes, in normal light.

"I was skeptical about the REAL look of the Pretty Straps bands because so much of what I order from social media falls far short in reality. But I was very pleasantly surprised by how significant and beautiful the Pretty Strap products are!"

Debbye B. · Verified buyer · Glossy XOXO Apple Watch Cover

6. Right now, the more straps you get, the more are free.

Plenty of our customers use it to get one strap for weekdays and one for evenings, or to keep one and give one to a daughter or a friend.

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Offer is automatically applied at checkout.
  • Mermaid Stainless Steel Strap

    Mermaid Stainless Steel Strap

    342 reviews

    Mermaid Stainless Steel Strap

    Regular price  $79.99 Sale price  $54.99
  • Honeycomb Stainless Steel Strap

    Honeycomb Stainless Steel Strap

    437 reviews

    Honeycomb Stainless Steel Strap

    Regular price  $74.99 Sale price  $49.99
  • Glam Leather Strap

    Glam Leather Strap

    286 reviews

    Glam Leather Strap

    Regular price  $74.99 Sale price  $49.99
  • Key to My Luck Strap

    Key to My Luck Strap

    208 reviews

    Key to My Luck Strap

    Regular price  $79.99 Sale price  $54.99
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The offer applies to straps. Watch covers are sold separately.

Buy 1 Get 1 Free
Buy 2 Get 3 Free
Buy 3 Get 4 Free
Mermaid Stainless Steel Strap $79.99 $54.99
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